Police Issue Safety Advice After Road Traffic Collision

Police in Herefordshire have issued a safety reminder to cyclists after a road traffic collision (RTC) near Cradley.

The collision occurred on the A4103 in Stiffords Bridge near the Red Lion public house on Wednesday 14 December.

At around 5.20pm a collision occurred between a Land Rover and a man riding a bicycle. Both the parties involved were travelling in the same direction.

The cyclist - who is in his 20s - was knocked off his bike as a result of the collision and immediately rushed to hospital with head injuries. The man remains in hospital at the present time but thankfully it appears that his injuries are not serious.

A police spokesman said:

"We are keen to hear from anyone who witnessed this collision, or anyone who may have seen the Land Rover or the cyclist travelling along the A4103 prior to this incident.

"Early suggestions are that the cyclist may not have had lights on and police would therefore like to remind people quite how important it is that you make yourself as visible as possible when you're riding a bike on the road.

"This reminder is particularly important now the darker nights are upon us.

"It is really important that cyclists plan ahead and always carry high visibility clothing with them and always ensure they have lights on their bike that can be used after dark. This greatly reduces the chances of being involved in an RTC and will obviously ensure that you can be clearly seen by passing motorists.

"We would urge cyclists to do all they can to protect themselves from danger and ensuring that you are as visible as possible at all times is an excellent start.

"Meanwhile, anyone who believes they may have information about this RTC is asked to call police in Hereford on 0300 333 3000. Alternatively, please remember that information can also be left anonymously by calling Crimestoppers on 0800 555 111."

Issued: Thursday 15 December, 2011