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Think bike! - 3 April 2017

The Safer Roads Partnership in Warwickshire and West Mercia is today launching their 2017 'THINK BIKE' campaign - aimed at motorcycle riders and other road users - to help reduce casualties and deaths on roads across Herefordshire, Shropshire, Telford & Wrekin, Worcestershire and Warwickshire.

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Over the past three years (2014-2016) in Warwickshire and West Mercia there have been 528 people either killed or seriously injured following collisions involving motorcycles.​​

The campaign is targeting both motorcyclists and car drivers with the aim of increasing general awareness and offering additional training.  Roadside posters are being erected along some key motorcycle routes throughout the region where collisions have occurred over the past 3 years.  These highlight routes where both motorcyclists and drivers need to take care and be more aware.

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As part of the campaign the partnership is also targeting those bikers who haven't ridden during the winter months and encouraging them to make a few simple safety checks on their bike before getting back on it for the new motorbike season.

For some riders, their bike may have only been off the road for the worst of the winter but for others it can be close to six months. The partnership is therefore urging all riders to check that their bike is in good working order before getting out on the road again and make a few simple checks on areas such as battery / electrics, tyres, chain, fluids, controls, brakes and chassis.

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Vicki Bristow, Communications Manager for the Safer Roads Partnership said: "Both Warwickshire and West Mercia are popular with bikers and many riders are attracted to the area, particularly at weekends and when the weather is good.  We're aiming to make motorcyclists and other road users more aware of the risks that are present when they are out on the roads and to help us reduce the amount of collisions that take place".

The Safer Roads Partnership offers a 'Take Control' motorcycle skills enhancement course for bikers who want to brush up on their skills, gain more confidence on their bike or become a better rider in preparation for their full test.  For more information visit

The Safer Roads Partnership will also be supporting Warwickshire Police and West Mercia Police on various operations throughout the spring and summer months, targeting dangerous and anti-social riders on targeted routes across the region and supporting the Midlands Air Ambulance with the Bike4Life event on the 30th April.