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'Be safe be seen' cycle safety scheme launching during road safety week - 24 November 2015

With National Road Safety Week upon us, the Safer Roads Partnership in Warwickshire and West Mercia is supporting the theme of 'Drive Less, Live More' by launching its 'Be Safe Be Seen' cycle safety initiative and encouraging cyclists to be as visible as possible on the roads - particularly at this time of year when daylight hours are much shorter.

Organised by the national road safety charity Brake, this year's Road Safety Week is encouraging everyone to 'Drive Less, Live More' by considering how they use the roads and whether they can replace driving with walking, cycling or using public transport where possible. With national research indicating that 4 in 10 car journeys are less than 2 miles, motorists are being encouraged to think about alternative transport options which are better for the environment, better for the wallet and improve health and fitness.

Anna Higgins, Communications Manager at the Safer Roads Partnership said "With the increasing popularity of cycling and the move towards more sustainable and affordable transport options, there are a lot more cyclists on the road. The Safer Roads Partnership, Warwickshire Police and West Mercia Police continue to work towards improving the safety of cyclists on the road and our 'Be Safe Be Seen' initiative is one example of this.

"Working alongside police officers, we'll be stopping any cyclists who aren't visible on the roads - e.g. have no lights on their bike or are wearing dark clothing - and providing them with high-vis cycling products to help keep them safe on the roads. Our initiatives start this week and will be running throughout the autumn and winter months.

"This initiative isn't about singling cyclists out, it's simply to proactively raise awareness of the importance of being visible on the roads - particularly during the darker autumn and winter months. We are also promoting messages to motorists about the importance of taking extra care to look out for other road users, and the importance of avoiding distractions in the car. Last year, over 450 cyclists benefitted from safety advice and free high-vis cycling products at initiatives across the four counties and it was very encouraging to see many others already clearly visible on the roads."

"Pedestrians, as well as cyclists, are encouraged to think about their visibility at this time of year and wear bright clothing during the day and reflective material at night. Cyclists must use front and back lights at night and are encouraged to wear a cycle helmet which conforms to current regulations, is the correct size and securely fastened."

"Whether we are pedestrians, cyclists, motorcyclists or motorists, we all have a part to play in ensuring we are as visible as possible on the roads, making sure we look out for each other and sharing the road network in a responsible and courteous way."

Cycle safety initiatives are being held this week in Nuneaton, Atherstone, Leamington Spa (Warwickshire) and Leominster (Herefordshire) with further initiatives planned across Warwickshire and West Mercia throughout November, December and January.

As well as the Safer Roads Partnership's cycle safety initiatives, a number of additional activities are taking place throughout the week promoting road safety awareness and safer road use among a wide range of audiences:


  • Warwickshire County Council is supporting National Road Safety Week by offering FREE road safety week packs for Warwickshire residents who leave the car at home. Packs consist of: a bike magazine, reflective slap wristband / sticker and Choose How You Move maps for the local area. Packs are available up until Friday 4th December by emailing or calling 01926 418612 and quoting 'Road Safety Week Packs'.
  • A 'Biker Down' course is being delivered by the Safer Roads Partnership, Warwickshire Police, Midlands Air Ambulance and the Institute of Advanced Motorists (IAM) on Thursday 26th November in Henley-in-Arden. Designed for motorcyclists of all ages and abilities, Biker Down is a free three-hour course which offers bikers the chance to learn practical skills to help avoid being involved in a collision, as well as essential first-aid training and advice on what to do should they find themselves first at the scene of a collision where a motorcyclist is injured. *Please note, this course is now fully booked to bikers but the media are welcome to attend*

Worcestershire and Herefordshire:

  • The Safer Roads Partnership will be delivering its 'Green Light' young driver and passenger education programme at a number of schools and colleges throughout the week including The Chase School in Malvern, Worcestershire and Hereford & Ludlow College in Holme Lacey, Herefordshire.


  • Shropshire Council's Road Safety Team will be delivering young driver and passenger education workshops at a number of schools and colleges throughout the week including: Bridgnorth Endowed Sixth Form, Shrewsbury College, Sir John Talbot's School, Whitchurch Sixth Form and Ludlow Sixth Form College.

'Be Safe Be Seen' cycle safety initiatives are being held on the following dates / times.

  • Tuesday 24th November - 6:30am-8:30am - Tuttle Hill, Nuneaton
  • Wednesday 25th November - 6:30am-8:30am - Leominster (Exact location TBC)
  • Wednesday 25th November - 4pm-6pm - Carlyon Road Industrial Estate, Atherstone
  • Thursday 26th November - 4pm-6pm - Radford Road, Leamington Spa