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Mobile speed camera to be introduced on B4393 in Alberbury, Shropshire - 9 March 2015

The Safer Roads Partnership in Warwickshire and West Mercia is launching a new mobile speed enforcement site on the B4393 in Alberbury, Shropshire in direct response to concerns raised by local residents about the speed of vehicles.

The new site launches this month and forms part of the Safer Roads Partnership's Community Concern programme, which responds to community requests for speed enforcement. Local residents raised their concern about the speed of traffic via the local parish council who then brought it to the attention of the partnership and asked for action to be taken.

Anna Higgins, Communications Manager at the Safer Roads Partnership said "We are launching a new community concern enforcement site in Alberbury to address the high level of concern in the local community. The speed data we collected in the area highlighted a significant speed compliance problem; 15% of vehicles are travelling above 49.6mph and over 1500 vehicles a day are exceeding the 40mph limit.

"With a residential area close by, local residents are understandably concerned about the excessive speed of some vehicles. We hope that the presence of a speed camera will encourage drivers to change their behaviour and drive at a lower, safer speed. This will help to improve the quality of life for people living in the area and improve the safety of the road for all those who use it."

Claire Wild, Portfolio Holder for Highways and Transport at Shropshire Council said "Shropshire Council welcomes the opportunity for additional enforcement opportunities where the local community has voiced their concern over speeding vehicles. It is a positive move for road safety in Shropshire."

Speed data will be collected while the site is in operation to assess the impact upon traffic speed and driver behaviour.