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New speed enforcement site on Holloway Lane, Redditch - 10 February 2015

A new core speed enforcement site is being launched by the Safer Roads Partnership on Holloway Lane in Redditch, in a bid to bring down the speed of vehicles travelling along the route and improve the safety of the road for all those who use it.

The new mobile enforcement site launches this week (w/c 9th Feb 2015) in direct response to the number of collisions that have occurred on this stretch of road.  The cameras will enforce the 30mph speed limit.

Anna Higgins, Communications Manager at the Safer Roads Partnership said "Between 2011 and 2013, there have been one killed or serious injury (KSI) collision and three slight injury collisions. The new enforcement site on Holloway Lane aims to reduce collisions and casualties and make the road safer for all those who use it. 

"40% of drivers are currently travelling above 35.9mph, which equates to around 1000 vehicles a day exceeding this speed so we hope that the new site will improve compliance with the speed limit."

The Safer Roads Partnership is part of Warwickshire Police and West Mercia Police and works with partner agencies to reduce casualties and make the roads safer across Herefordshire, Shropshire, Telford & Wrekin, Warwickshire and Worcestershire through targeted communication, education and training together with enforcement.

'Core' speed enforcement sites exist where there is a history of road traffic collisions and casualties. Speed enforcement takes place at these sites with the aim of reducing casualties. The Safer Roads Partnership also carries out enforcement at 'community concern' sites where there is a high level of concern from the local community combined with a demonstrated speeding issue.