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Over 20 cyclists benefit from 'be safe be seen' advice from police in Bedworth this morning - 10 February 2015

Over 20 cyclists have benefitted from safety advice and high-vis cycling products this morning (Friday 30th January) in Bedworth, Warwickshire as part of a 'Be Safe Be Seen' initiative to raise awareness of the importance of being visible on the roads.

The cycle safety initiative was carried out by the Safer Roads Partnership and Warwickshire Police, who set up a cycle safety station on Bayton Road / Coventry Road between 6:30am-8:30am to engage with commuter cyclists on their way to work.

Any cyclists in dark clothing or without lights on their bike were stopped by uniformed police officers who offered safety advice about the importance of keeping themselves visible and high-vis cycling products to help keep them safe on the roads - e.g. flashing armbands, high-vis rucksack covers and bike lights.

Anna Higgins, Communications Manager at the Safer Roads Partnership said "Our 'Be Safe Be Seen' cycle safety initiatives are a proactive way of raising awareness about the need for cyclists to make themselves as visible as possible on the roads, particularly at this time of year when the darker mornings and evenings are still upon us.  Between 2012 and 2014, there have been two fatal and 90 serious collisions involving cyclists in Warwickshire and we're working with our partners on initiatives like this one to try and drive these figures down."

"Alongside uniformed police officers, we stopped and spoke to over 20 cyclists this morning who weren't visible enough on the roads - e.g. dark clothing or no lights on their bike - and gave them safety advice and high-vis cycling products to help keep them safe. We've run a number of similar initiatives across Warwickshire and West Mercia over the past few months and have engaged with almost 400 cyclists."

"We've had a lot of positive feedback from road users who we've engaged with this morning. Unfortunately some of the cyclists we've spoken to throughout these initiatives just didn't recognise the dangers involved in not being visible. A number of cyclists had lights or high-vis gear at home, but didn't feel that they needed them - even though it was very dark when we stopped and spoke to them. Initiatives like this one give us a good opportunity to promote some very simple awareness messages and make people think about their safety and the consequences of their actions."