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The Safer Roads Partnership in Warwickshire and West Mercia have launched 'DriveVR' - an innovative new Virtual Reality app for young drivers and passengers, providing real-life driving experiences and allowing young people to see the outcomes of bad driving decisions to encourage them not to make the same mistakes in real life.

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 DriveVR is one of the first Virtual Reality (VR) initiatives in the UK promoting road safety messages. Aimed at young drivers and passengers aged 16-24, DriveVR aims to highlight how a split-second decision in the car as a driver or passenger could change the rest of your life.

The app is free to download for iPhone and Android and allows players to choose and customise a character and explore their social media timelime, before encountering fully immersive VR driving events. Containing eight different VR driving events, players can see first-hand through their character's eyes how bad decisions can lead to a road traffic collision. Driving events focus on common causes of road traffic collisions, including: speeding, mobile phones, drink driving, drug driving, passenger distractions, seatbelts, rural roads and pedestrian safety.

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 This innovative project has been made possible by grant funding from the national Road Safety Trust, and will support the Safer Roads Partnership's 'Green Light' young driver and passenger education programme which includes delivery of a 50 minute interactive workshop in school sixth forms and colleges across Worcestershire and Herefordshire.

DriveVR was developed by Gooii Ltd, following a competitive pitching process, and features actors from Nottingham's Television Workshop, directors, sound technicians, police, ambulance crews and sound technicians.

The app has been designed to work with Google Cardboard VR and other compatible virtual reality headsets (Compatible mobile device required). Videos can also be viewed in 360 without a headset.

To download the free app, visit and follow the links to the Apple App Store or the Google Play Store.

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