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National Road Safety Week

With National Road safety Week nearly upon us (wk com 20th November), the Safer Roads Partnership and West Mercia Police are supporting the theme of 'Speed Down, Save Lives'

Organised by the national road safety charity Brake, this year's Road Safety Week is encouraging everyone to be more aware of their speed and slow down, especially in built up, urban areas. In the UK speeding is still a major problem. It causes needless collisions, untold suffering and stops people living safe and healthy lives. Driving is unpredictable and if something unexpected happens on the road ahead - such as a child stepping out from between parked cars - it is a driver's speed that will determine whether they can stop in time and, if they can't stop, how hard they will hit.

Vicki Bristow, Communications Manager at the Safer Roads Partnership, West Mercia Police said "With the increasing amount of traffic on our roads nowadays it's more important than ever for people to be more aware of the speed they are travelling and the impact this can have. Reducing your speed by just a small amount can make a huge difference on your stopping distance and makes a difference of resulting injuries to pedestrians. As a pedestrian you are around 4 times more likely to die if hit at 40mph than at 30mph. Supporting national Road Safety Week is an important way for us to get our messages out there to encourage all drivers to think about the speed they travel and the risks they take."

Both Shropshire Fire & Rescue and Hereford and Worcester Fire & Rescue Services are supporting the national campaign with banners being displayed outside key fire stations across the region. The Police and Crime Commissioner for West Mercia has also lent his support to the national campaign, with road safety forming an important part of the Police and Crime plan locally.

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