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Improving Road Safety across West Mercia

With Government pledging extra funding for various road safety initiatives yesterday there is clear recognition of the importance of road safety not just nationally but locally.

Along with £100 million being invested to improve some of the most dangerous stretches of A roads (including an investment of nearly £4,000,000 in Shropshire) West Mercia Police are pleased to see the development of the next generation of mobile breathalyser equipment. The requirement for new improved technology to combat the issue of drink driving is something that we have demanded for several years and is essential if officers are to be equipped to tackle offences in a more efficient manner.

This news is timely on the day that motorists across West Mercia are being reminded of the dangers of driving under the influence of drink or drugs this summer.

With the World Cup now underway West Mercia Police are launching a publicity and enforcement campaign to raise awareness of the issues around drink and drug driving. The topic is being highlighted across social media and local radio advertising will be taking place across the region. Increased enforcement activity from police officers across West Mercia will also be in place.

There is no foolproof way of calculating how much you can drink and remain under the limit, or knowing how much an individual person can drink and still drive safely. Importantly, it is hard to calculate how long alcohol may stay in your body if you are driving the morning after so the safest option if you are driving is to drink no alcohol at all. Pedestrians are also being encouraged to stay safe during the summer and to plan safe routes home and to drink responsibly.

Figures indicate that, over the past 3 years 17 people were killed and 104 seriously injured in West Mercia following collisions where drink or drugs were recorded as a contributory factor.

The campaign supports the month long drink drive campaign (starting 14th June) by the National Police Chiefs Council (NPCC). Enforcing the drink and drug drive law is a 24/7 commitment for West Mercia Police and to reflect this police officers will be enforcing at all times of the day and night.

Superintendent Paul Moxley comments: "Catching those who take drugs or drink and then drive is a year round commitment for West Mercia Police and it is encouraging to see road safety being financially supported at a National level. Over time this will ensure our officers and staff are as well-equipped as they can be to help make our roads as safe as possible for all who use them".