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Think Bike!

West Mercia Police Safer Roads Partnership is today launching their 2019 'THINK BIKE' campaign - aimed at motorcycle riders and other road users - to help reduce casualties and deaths on roads across Herefordshire, Shropshire, Telford & Wrekin and Worcestershire.

Over the past three years (2016-2018) in West Mercia 26 people were killed and 333 seriously injured following collisions involving motorcycles.

The campaign is targeting both motorcyclists and car drivers with the aim of increasing general awareness. Roadside posters are being erected along some key routes throughout the region highlighting areas where both motorcyclists and drivers need to take care and be more aware of each other.

Part of the campaign will be targeting those bikers who haven't ridden during the winter months and encouraging them to make a few simple safety checks on their bike before getting back on it for the new motorbike season.

For some riders, their bike may have only been off the road for the worst of the winter but for others it can be close to six months. All riders are encouraged to check that their bike is in good working order before getting out on the road again and make a few simple checks on areas such as battery / electrics, tyres, chain, fluids, controls, brakes and chassis.

Supt Mel Crowther, West Mercia Police, said: "West Mercia is popular with bikers and many riders are attracted to the area, particularly at weekends as the weather improves. We're aiming to make motorcyclists and other road users more aware of the risks that are present when they are out on the roads and to help us reduce the amount of collisions that take place. The number of motorcyclists involved in collisions through risk taking by both riders and other motorists is worrying. We will be focusing on various operations throughout the spring and summer months, targeting dangerous or anti-social riders and drivers across the region".

The Safer Roads Partnership also offers a subsidised 'Take Control' motorcycle skills enhancement course for bikers who want to brush up on their skills, gain more confidence on their bike or become a better rider in preparation for their full test. Courses are highly subsidised with one day courses being offered for only £50 (normal training price of £150). For more information visit @rmtmotorcycletraining or RMT Motorcycle Training on Facebook and request a Take Control course.